The Generation Hospitality Group team is built on decades of hands-on hospitality experience and a shared commitment to operational excellence. Our leadership and specialists come from every corner of the industry—hotel operations, revenue management, sales, marketing, finance, and development—bringing a deep understanding of what it takes to successfully own, operate, and grow hotels. We believe great hospitality starts with great people, and our collaborative, owner-first approach ensures every property benefits from practical expertise, strategic thinking, and a genuine passion for service.
Carter leverages 30 years of comprehensive experience in hospitality and F&B. He expertly manages daily operations and optimizes assets, but his true passion lies in fostering professional growth, mentoring talent, and promoting from within to ensure team success.
As VP of Sales, Chad has a strong 20+ year background in hospitality Sales and Marketing. From property-level DOS roles to leading regional and corporate sales teams and serving as a VP of Revenue, Chad's experience is extensive. He has a proven track record with all major hotel brands, having led 15 hotel opening sales efforts since 2013.
Graydon, a 3rd generation hospitality professional with 25 years of experience, builds high-performing teams that value diverse skills. His team exceeds franchise standards and market performance, maximizing revenue and controlling expenses. He has experience with major and independent brands.
Adam McInelly is Vice President of Digital Strategy at Generation Hospitality Group, where he leads efforts to drive measurable growth across the company’s hotel portfolio. A Southern Utah University graduate with an extensive background in sales and marketing, Adam specializes in digital strategies that deliver results. He focuses on SEO, paid media, and website design to maximize online visibility, guest engagement, and incremental revenue. With numerous industry certifications, Adam leverages the latest tools and trends to optimize performance and create impactful digital experiences for both guests and hotel owners.
Shane Williams is a strategic revenue management leader with a keen ability to optimize pricing and maximize profitability through data-driven decisions. He excels in demand forecasting, competitive analysis, and dynamic pricing. Shane leverages advanced systems and collaborates across teams to drive sustainable growth and enhance financial performance.
Steve holds a Finance degree from BYU and has spent over a decade in elevated finance and accounting roles for Marriott International. Steve worked as an Asset Manager overseeing more than 20 hotels and recently began investing as both a Partner and Asset Manager for Marriott branded properties. His primary focus as CFO is to drive hotel financial performance and investor returns.
With unmatched precision, dynamic leadership, and a relentless pursuit of perfection, Chris transforms hotel portfolios into globally celebrated benchmarks of guest experience and profitability. Armed with decades of industry mastery, Chris inspires high-performance cultures, redefines service innovation, and delivers results that shatter expectations.